This page is for brokerages, developers and property managers in Dubai and Abu Dhabi. It suits those who want a site that follows the permit rules and still persuades a buyer.
The two emirates run separate regulators and separate permit systems. A site built for one cannot simply be copied to the other. This page covers what each requires the site to show, what the site connects to, and how we build it.
The points below are what the site is built to show. Rules and fees change, so confirm them with your own adviser and the regulator before you publish.
Dubai: the permit comes first
A permit number on every ad
The Dubai Land Department says companies must get a permit before launching any real estate marketing campaign, through its Trakheesi system. Its announcement on advertising fines adds that the permit number must be in all real estate ads. The advertiser carries the consequences if it is missing.
The same announcement says websites carrying real estate ads are expected to include a link. The link lets visitors check the ads against their permit conditions. It says fines are progressive and start at AED 50,000, and that repeated violations can lead to a license being cancelled.
The permit comes with a QR code
Dubai's Madmoun service turns each ad permit into a QR code. The Land Department's notice on Madmoun says companies were to place it on print and audiovisual ads from 24 April 2023.
That notice covers print and audiovisual ads and does not say websites must carry the code. For a site, our approach is the cautious one. Each listing page and project page has a permit number field and a QR code field. The template will not publish a page where either is empty.
Permits are tied to the kind of ad
The Land Department's permit service covers newspaper, SMS and billboard ads, among others, and has a separate permit for a project launch event. A launch has a permit for the event as well as for its ads, so a launch site is planned around the permit schedule.
Off-plan buyers ask about the project
Off-plan buyers tend to ask the same questions. Is the project registered? Which escrow account holds the payments? When is handover? Who is the developer?
The project template has a place for each answer, with the figures supplied by the developer. A brochure download and a register-interest form sit beside them.
Abu Dhabi: a different regulator and a different permit
Abu Dhabi's property regulator is ADREC. According to PropSpace's guide to UAE advertising permits, property advertisements in the emirate have needed a valid Madhmoun permit since 7 July 2025. It is issued through ADREC's DARI platform. The guide adds that ADGM free zone properties, including Al Maryah and Al Reem islands, follow a separate process on the AccessRP platform. Confirm the detail with ADREC.
Two more points shape an Abu Dhabi site:
Broker license numbers
Property Finder's partner guidance says every agent must hold an ADREC-issued Broker License Number. Advertising without one brings penalties. Each agent profile on the site has a field for it.
Project registration
The same guidance tells agents to verify that an off-plan project is registered on DARI before advertising it. The off-plan page has a field for that status.
An agency selling in both emirates gets one site with two permit systems behind it, not one template used twice.
Data protection and consent
The UAE's federal personal data law, Decree-Law 45 of 2021, prohibits processing personal data without the owner's consent, except in listed cases. It covers processing inside and outside the country. The DIFC free zone has a separate data protection law (DIFC Law No. 5 of 2020).
So every inquiry form on the site has a consent checkbox and a privacy policy link. Analytics and ad tags wait for the visitor's choice, and the consent is recorded. Whether your business falls under the federal law or a free zone law is a question for your adviser.
What the site connects to
The CRM and the portals
Most agencies run a CRM, and the portals receive listings from it. The website should read from the same record. Then a price or permit number never differs between the site and a portal. We connect the site to the agency's CRM where the CRM exposes a feed or an API, and we confirm the terms first.
Each listing and project page has a WhatsApp button that opens a chat with the property and its permit number already in the message.
Arabic, when you supply the copy
The build supports right-to-left Arabic layouts and a bilingual page structure when the client supplies the Arabic copy. The page structure, fonts and spacing are set up for it. Have a native Arabic reader check the finished copy.
What usually goes wrong
No permit number on the page
The listing is live but the number is missing, which the regulator says must be there.
Listings that disagree
The portal shows one price and the site another.
Project pages with no registration detail
Buyers ask about the project registration and escrow, and the page does not say.
Broken or placeholder content
Dead links, empty listing blocks and test text left on a live site.
Heavy galleries
Property images load slowly on mobile data.
One template for both emirates
The Dubai permit fields on an Abu Dhabi site, or the reverse.
How the build runs
Discovery
Which emirates you sell in, and whether you are a developer, a brokerage or a manager. Which CRM and portals you use, and whether the site needs Arabic.
Structure
Page types for listings, projects, areas and agents, each with the permit and registration fields its emirate needs. The plan for sold or ended listings, internal links and structured data are set here too.
Design and build
Listing and project templates, agent profiles, the consent banner, the inquiry forms and the WhatsApp paths. We build on WordPress or Next.js, depending on how much the team wants to edit and how much control the listings need.
Content and launch
Real photos, floor plans and area guides. Then launch, with tracking in place so each inquiry can be traced to its page. Search work follows the build, because a property site that ranks but wins no inquiries wastes the ranking.
Search for a Dubai or Abu Dhabi property site
A real estate marketing agency is often hired for the advertising and the website separately. Kihan Marketing treats them as one job, because the site is where an ad's visitor either inquires or leaves.
For search, the area and project pages are the lasting asset. Each is written about the place and the building, with the permit and registration details visible. See real estate SEO for how those pages are planned.
Questions about real estate web design in Dubai and Abu Dhabi
What does a real estate website in Dubai need to show?
A real estate website in Dubai needs the advertiser's permit number on each listing and project ad. It also needs a way for visitors to check the ad against its permit. As a precaution we also include a QR code field. Consent for personal data and a privacy policy are part of the build. Confirm the detail with your adviser.
What is a Trakheesi permit number?
A Trakheesi permit number is the number the Dubai Land Department issues for a real estate advertisement through its Trakheesi system. The Land Department says it must be included in all real estate ads, and fines for breaching the advertising requirements start at AED 50,000.
Do property websites in Abu Dhabi need a permit number?
According to PropSpace's guide, property ads in Abu Dhabi have needed a Madhmoun permit from ADREC's DARI platform since 7 July 2025. ADGM properties follow a separate process. Confirm the current rules with ADREC.
Can a property website be in Arabic and English?
Yes. The build supports right-to-left Arabic layouts and a bilingual page structure when you supply the Arabic copy. We set up the structure, and a native Arabic reader should check the finished pages.
Do you build web design for Abu Dhabi as well as Dubai?
Yes. Abu Dhabi sites follow ADREC's permit and broker license rules, and Dubai sites follow the Land Department's. We build each with the fields its emirate needs, and a site for both has both sets.
Can the website connect to my CRM?
Often, yes. It depends on whether your CRM offers a listing feed or an API. We confirm that and its terms before the build, so the site and the portals show the same record.
Google reviews
What clients say
Watcharaponne
Real estate agency, Thailand
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for [a real estate agency in Thailand]. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Nicholas
Google review
Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
Google review
Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
Real estate agency, Sint Maarten
Google review
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Listya
Google review
Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
Business client
Google review
Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria
Google review
Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei
Real estate agent, Sint Maarten
I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley
Cryotherapy studio near Seattle
I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.
