02 / 04Roofing
For Louisville roofers we build SEO, storm pages and Google Ads that sell the inspection and the roof, never a claims or insurance specialist. Just after midnight on April 3, 2025, an EF-3 tornado ran through eastern Jefferson County. It went from Watterson Trail past the I-64 and I-265 interchange to Long Run Road. Storm and wind damage pages belong on a Louisville roofer’s site before spring, not after.
Since July 15, 2026, a Kentucky contractor may not market itself as a claims specialist or an insurance specialist. Nor may it claim any affiliation with an insurer or an insurer’s agent. That is how the Kentucky Department of Insurance sums up a 2026 act. So a roofer’s site sells the inspection, the estimate and the roof, and makes none of those claims.
On insurance-paid work, the owner can cancel if the insurer gives written notice that some or all of the claim is not covered. The deadline is midnight on the fifth business day after that notice arrives. The contractor may not require an advance payment until that period has passed. So an insurance page should not ask for a deposit to book the job.
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