02 / 04Roofing
For Metro Detroit roofers, we build roofing SEO, storm and leak pages and Google Ads that carry the license number and business address Michigan requires. Wayne County has had federal disaster declarations for storms and flooding that began in August 2014, June 2021 and August 2023. In June 2021 the National Weather Service reported 3 to 5 inches of rain across Metro Detroit, and 6 to 8 in places. Pages for roof leaks and wet basements should already rank in Wayne, Oakland and Macomb when the next storm comes through.
In Michigan, roofing is a trade under the residential maintenance and alteration contractor license, as are siding and gutters and basement waterproofing. Every ad must carry the licensee’s name, license number and actual business address as shown on the license. A phone number or post office box alone is not allowed.
The same rule bars a contractor from seeking a home improvement job by promising the homeowner cash or merchandise for showing the house to others, or for orders the contractor gets from other people. So a refer-a-neighbor bonus should not be part of the sales pitch. A licensed contractor must also keep a place of business in Michigan.
Roofing marketing →