01 / 04Med spa and healthcare SEO
Fresno med spas and clinics get SEO, Google Ads and a booking page from us, with no superiority claims California section 651 would call misleading. Google’s suggestions for Botox in Fresno include Clovis, so treatment pages name both cities. Two California rules below shape how those practices talk to patients.
Section 651 of the Business and Professions Code treats a claim of professional superiority as misleading. The exception is a claim relevant to the service and backed by objective scientific evidence. Without that evidence, a claim that one injector or clinic beats the rest stays out of titles, ads and review replies.
Health and Safety Code section 1339.75 covers health facilities, clinics, physician’s offices and group practices that use generative AI for written or spoken messages to patients about their health. Each such message needs a notice that AI wrote it and a way to reach a person. The rule does not apply once a licensed provider has read and reviewed the message, or to scheduling and billing. So AI-drafted aftercare emails carry both, or go to a provider for review first.
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