01 / 04Med spa and healthcare SEO
In Collier County, our work for med spas, plastic surgery practices and independent clinics covers SEO, Google Ads and the booking page. It starts from one Florida statute on who may supervise an aesthetic office.
Section 458.348(3)(c) deals with a skin care or aesthetic office where a nurse practitioner or physician assistant works with no physician on site. The physician supervising them from a practice elsewhere must be board certified or board eligible in dermatology or plastic surgery.
The physician may supervise only one office besides their own practice. It must be within 25 miles of their practice or in a bordering county, and never more than 75 miles away. Broward, Miami-Dade and Monroe all border Collier. Even so, for a physician practicing in the City of Naples, the 75-mile limit rules out every city and town in Broward and Miami-Dade, and the Keys. An office whose only service is laser hair removal by a nurse practitioner or physician assistant is exempt.
So the site names the supervising physician and their specialty, and the booking page says who performs each treatment.
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