01 / 04Med spa and healthcare SEO
Since the state’s March 2025 laser finding, our SEO, Google Ads and booking pages for New York med spas name each treatment’s supervisor.
Under Education Law § 6530(27), a physician’s or physician assistant’s ad that uses testimonials, guarantees a service, or is misleading, "sensational" or "flamboyant" counts as professional misconduct. An exact copy of each ad must be kept for one year after it last runs.
Nurses and other licensed professionals follow a different rule. A testimonial needs the patient’s written permission, a disclosure so no one is misled about who the patient is, and reasonable disclaimers about the results it describes. Fictional testimonials are not allowed, so review and testimonial content is set up by provider type.
On March 7, 2025, the State Board for Medicine looked at lasers and other energy devices. It found that laser skin rejuvenation, tattoo removal, lesion removal and spider vein removal are the practice of medicine. They must be done by or under the order of a physician, physician assistant or nurse practitioner. Laser hair removal was left out of that finding. Treatment pages should say who performs each service and who supervises it.
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