Free marketing audit for your business. No commitment.
- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
Renters search ‘[city] apartments’ before they ever call. Apartment SEO puts your community at the top of that search, and the map pack, at the exact moment they are ready to lease.
High-intent searches like ‘apartments in [city]’ and ‘[neighborhood] apartments for rent’ are competitive, and winning them takes strong local SEO, an optimized Google Business Profile, and pages built around how renters actually search.
We build apartment SEO that fills units by owning local search, the map pack, and the floor-plan queries renters use.
This positions your community as the obvious choice in your submarket.
A clear, structured process so you always know what’s happening and what’s next.
Target '[city] apartments', 'apartments near me', and the floor-plan and amenity searches renters use.
Optimize floor-plan pages, amenity pages, and neighborhood guides for search.
Neighborhood guides, move-in resources, and renter FAQs that rank.
Track tours by search source. Optimize for the highest-converting floor plans and neighborhoods.
Every feature serves one purpose: driving real results for your business.
Rank for ‘[city] apartments’, ‘apartments near me’, and the floor-plan and amenity searches renters use.
SEO-optimized guides for every neighborhood and submarket your community serves.
Floor-plan and amenity pages that rank for the specific units and features renters filter on.
Google Maps, apartment directories, and hyper-local content that win the map pack for your community.
Build your Google and ILS review profile to win renter trust and lift tour conversions.
Track which keywords and pages drive actual tours and applications.
Ranking an apartment community is not the same as ranking a normal local business. Renters search '[city] apartments' and '[neighborhood] apartments for rent', then decide inside the map pack, so the whole game is local: your Google Business Profile, your reviews, and pages built around the exact floor-plan and amenity searches renters actually use.
The fastest lever is almost always the Business Profile and reviews, not the website. A community with a complete, active profile and a steady flow of recent reviews out-ranks a prettier site that neglects both. We treat the profile as the front door and the site as what closes the tour.
And the site earns its rankings with pages renters search for, floor-plan pages, amenity pages, and neighborhood guides, not one thin 'apartments' page. Each is a chance to rank for a specific query and answer it, which is what turns a search into a tour.
Services that pair well with apartment SEO.
More on building local visibility you own, rather than renting it: apartment website design and property management SEO.
Start with ‘[city] apartments’, ‘[neighborhood] apartments for rent’, and floor-plan and amenity terms like ‘2 bedroom apartments [city]’ and ‘pet friendly apartments [city]’. These are the searches renters use right before they tour.
Each floor plan and amenity is something renters search for. Dedicated, optimized floor-plan and amenity pages rank for specific queries, answer the renter’s question, and give them a fast path to schedule a tour.
Very. Google and ILS reviews are a top local ranking factor and a top conversion factor. A steady flow of recent, responded-to reviews lifts your map-pack position and your tour-booking rate at the same time.
Yes. If your community draws renters from several neighborhoods or nearby cities, we build a page for each, optimized for that area’s search terms, so you show up across your whole draw radius instead of just your street.
The big ILS portals rank on size, but they hand the renter a list of your competitors and charge you for the lead. Apartment SEO makes your own site rank for ‘[city] apartments’ and the map pack, so renters reach you directly, tour, and lease with no per-lead fee.
See exactly where your community ranks for apartment searches in your target neighborhoods.
Or call us directly: (425) 954-3452
Apartment SEO services are ongoing optimization work that helps a community or portfolio rank in Google for the neighborhoods and floor-plan searches renters use, so tours and applications come from organic search instead of paid ads alone. Kihan Marketing runs this from Seattle for communities across the US, month to month with no long contract.
A full program: local keyword research, an optimized Google Business Profile, floor-plan and amenity pages, neighborhood guides, technical fixes, review generation, and monthly reporting that ties rankings to tours and applications.
We audit where your community ranks today, fix the technical and on-page gaps, build the floor-plan and neighborhood pages renters search for, grow your reviews and citations, then report monthly on rankings, traffic, and leased-unit impact.
It depends on the number of neighborhoods, floor plans, and communities you cover and how competitive your market is. Rather than post a one-size price, we scope the work to your goals and send a clear proposal, month to month with no long contract.
Local SEO usually shows movement in the map pack within a couple of months, with meaningful ranking and tour gains by months three to six. A lease-up on a deadline should pair SEO with paid ads for immediate traffic while the organic results build.
Judge on proof and terms. Ask whether the company has ranked apartment communities before, who writes the content, whether reviews and the map pack are included, and what the contract requires. Kihan Marketing works month to month with a free audit up front.
We treat SEO as a leasing channel, not a checklist. Design, SEO, and Google Ads sit under one team, so your floor-plan pages, map-pack presence, and lease-up campaigns pull together, and the work stays month to month with no long contract.
Yes. A single community often benefits most, because a focused site with floor-plan pages, neighborhood guides, and a strong Google Business Profile can outrank larger portfolios for its own submarket.
You will not out-spend Apartments.com, but you do not need to. Ranking your own site and Business Profile for ‘[city] apartments’ and the map pack captures renters before they hit the portals, and every one of those leads is free and yours.
Tell us about your project and we will be in touch within one business day.
Three simple steps from first hello to real results.
Fill out the form and tell us about your goals.
A custom strategy and design built to rank and convert.
Launch, then measurable growth month over month.
