Free marketing audit for your business. No commitment.
- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
Predictable owner and renter leads for management companies, built on Google Ads.
Some months you are signing doors faster than you can onboard them, others the pipeline is dry, and referrals alone are impossible to forecast. Without predictable property management Google Ads, growth planning is guesswork. The fix is not buying shared leads, it is a system that produces exclusive owner and renter inquiries on demand.
We build targeted campaigns that bring qualified owner and renter inquiries consistently, focused on your best property types and markets. This is property management Google Ads built around signed doors, not click counts.
Google Search Ads for owners and renters actively looking in your market
Search, Display, YouTube, and Discovery, driving one conversion goal
Rental-analysis and owner-proposal forms that pre-qualify every lead before it reaches you
Call tracking and CRM integration so every lead ties to a signed door
Cost per signed door and owner lifetime value, not vanity clicks
A clear, structured process so you always know what’s happening and what’s next.
Identify your best property types, markets, and ideal owner profiles.
Search and Performance Max campaigns targeting owners and renters actively looking.
Campaigns generate leads. Rental-analysis and proposal forms pre-qualify them.
Focus budget on the property types and markets with the best sign rates.
Every feature serves one purpose: driving real results for your business.
Owner leads are expensive, and most property management Google Ads accounts waste half the budget on the wrong clicks. The searches that convert, 'property management [city]' from an owner comparing companies, are a small, high-intent slice. We build the account around those, not around cheap broad-match traffic that never signs a door.
The number that matters is cost per signed door, not cost per lead. An owner is recurring revenue for years, so a lead that looks expensive can be a bargain, while a cheap lead that never signs is the most expensive thing in the account. We track every click through to a signed management agreement so budget follows what actually pays.
And follow-up decides the outcome more than the bid does. An owner who fills out a form at nine at night is contacting two other companies in the same sitting, so we pair the ads with fast, tracked intake, because the company that responds first usually wins the door.
The framework below shows how the math works, from ad spend down to cost per signed door. The point is simple: cost per lead is easy to quote and almost meaningless, while cost per signed door is the number that decides whether the ads pay.
| Step | What it measures | Why it matters |
|---|---|---|
| Ad spend | Your monthly budget | The input you control |
| Inquiries | Leads the ads generate | Cost per inquiry falls as targeting sharpens |
| Qualified rate | Share worth your team's time | Filters out the leads that never convert |
| Sign rate | Share that become clients | Where follow-up speed decides the outcome |
| Cost per signed door | The real efficiency of the channel | The only number that tells you if the ads pay |
| Lead type | How the prospect arrives | What that means for spend |
|---|---|---|
| Owner leads | 'property management [city]', high intent, comparing companies | Highest-value clicks; one owner is recurring revenue |
| Renter and vacancy leads | '[city] apartments for rent', high volume, immediate | Cheaper clicks that fill units fast |
| Niche (HOA, commercial) | 'HOA management [city]', lower volume, high value | Efficient when targeted by property type |
| Lead services (All Property Mgmt, Thumbtack) | Leads you generate | |
|---|---|---|
| Exclusivity | Shared with several companies | The inquiry comes to you alone |
| Speed to first lead | Fast | Weeks for ads, months for SEO |
| Cost behavior | Per lead, rising every year | Falls per door as the channel matures |
| What you own | Nothing when you stop paying | The site, tracking, and audience are yours |
We keep pricing simple and scoped to your goals, month to month with no long contract. Ad spend is paid directly to Google rather than through us, so you can see exactly what reaches the auction. We work the budget backwards from what a signed door is worth to you.
Most companies see leads within the first week of launching campaigns, with consistent, optimized lead flow by month two. Paid ads produce inquiries almost immediately, which is why they suit companies that need pipeline now.
Owner search (‘property management [city]’), renter and vacancy search, and Performance Max typically perform best. Owner leads carry the highest lifetime value; renter leads fill units fast. We weight budget toward your best property types and markets.
Rental-analysis tools and owner questionnaires ask qualifying questions before a lead reaches your team, so you spend time on owners who are actually ready to switch managers, not tire-kickers.
Yes. We run Search for high-intent owner and renter queries and Performance Max across Google’s full inventory for reach, both feeding one conversion goal so budget follows what actually signs.
We integrate with your CRM and call tracking to follow every lead from first click through proposal and signed door, so you see exactly which campaigns and keywords produce management contracts.
It includes Search campaigns, Performance Max, owner-proposal and vacancy landing pages, owner and renter lead forms, call tracking, retargeting, and signed-door attribution, all managed month to month.
It runs in four stages: market analysis, campaign build, launch and qualify, then scale. Kihan Marketing first identifies your best property types and markets, builds Search and Performance Max campaigns, launches with qualifying lead forms, then scales the segments with the best sign rates.
It depends on your markets, how many campaigns you run, and how much custom tracking you need. Rather than quote a number that ignores your situation, we scope the work and send a clear proposal, month to month with no long contract. Your ad spend is always paid directly to Google.
Most companies see leads within the first week of launching paid campaigns, with steady flow by month two. SEO takes longer, which is why a lot of companies run ads for immediate pipeline while organic builds.
Choose one that delivers exclusive leads you own rather than shared lead-service leads. Ask how they qualify leads before your team gets them, who owns the ad account and landing pages, and whether they track to signed doors, not just clicks.
Kihan Marketing builds owned campaigns and tracks results through to signed doors instead of selling shared leads by the batch. The Seattle-based team serves management companies across the US, month to month, with design, SEO, and Google Ads under one roof.
Yes. A small or growing company often sees the clearest gains, because a single focused market and property type is cheaper to target than a broad campaign. Kihan Marketing works month to month, so you can start small.
Neither is better; they solve different problems. Paid ads produce owner and renter leads almost immediately, which suits companies that need pipeline now. SEO compounds over time. Most companies run both.
The whole path from an owner or renter searching to a signed door or lease: the ad they find, the page they land on, the form or call, how fast you respond, and how it is tracked to a signed contract.
It depends on the lifetime value of a door to you and your sign rate. Work backwards from monthly management fee and how long doors stay rather than from a benchmark: a cost per door that looks high can be a bargain against years of recurring revenue.
Usually follow-up speed or qualification. Check how many owner leads go unanswered outside office hours, and whether the leads arriving are the property type and market you actually want. Both are fixable in your process.
Yes. Fair-housing rules apply to any renter-facing advertising, and compliance is the company’s obligation. We build campaigns and landing pages that respect fair-housing targeting and messaging rules, so your ads stay compliant while they scale.
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Fill out the form and tell us about your goals.
A custom strategy and design built to rank and convert.
Launch, then measurable growth month over month.
