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- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
Services
Enterprise multifamily marketing for portfolios, operators, and third-party management companies. A marketing agency for multifamily apartments, proven at scale.
Marketing Built for Multifamily Portfolios, Operators and Third-Party Managers
Some communities are stabilized at 96%. Others are stuck at 88%. A few are mid lease-up. Generic property marketing produces average results everywhere — which means your worst performers drag the whole operating company down. Managing 30 properties with one playbook produces 30 average results. The right multifamily online marketing fixes that.
Our Approach
Our multifamily marketing services scale across properties while respecting each community’s market:
Our Process
Every property reviewed: current performance, occupancy, lead sources, competitor set.
Stabilized, lease-up, and distressed assets need different playbooks. We tier accordingly.
Priority properties first, then scale systems across the portfolio on a rolling basis.
Weekly reviews at both property and portfolio level. Shift budget where it produces.
What You Get
Every feature serves one purpose: driving real results — more leases, not just leads.
Consolidated Meta, Google, and programmatic buying, including geofencing advertising for multifamily properties. Lower CPMs, stronger signal.
Each community gets its own positioning, creative, and channel mix. Never one-size.
Apartments.com, Zillow, Rent.com premium placement optimized per property.
Portfolio-wide reporting with property-level drilldown. CFO, asset manager, and on-site ready.
Review generation, monitoring, and response across every property in one system.
Master template with property skins. Consistent UX, faster launches, lower per-property cost.
Multifamily search engine marketing connects your communities with renters at the exact moment they’re searching for their next home. We combine paid ads, search engine optimization, and conversion-focused landing pages so prospective renters find you first — and your leasing agents spend time touring, not chasing cold leads.
Generic apartment ads burn budget. Our multifamily marketing strategies target real renter intent — floor plans, amenities, neighborhoods, and price points — then route qualified traffic to pages built to convert. Paired with strong property management marketing, it keeps occupancy high and concessions low.
Whether you run a single lease-up or a national portfolio, we tailor each campaign to your absorption goals and submarket competition, so you fill units faster and protect rents in any market.
Related
Services that pair well with multifamily marketing.
FAQ
Both. Most of our multifamily work is with portfolios of 5–100 properties. As a multifamily marketing agency we also run single-asset campaigns, but the strongest ROI comes at portfolio level, where we consolidate buying and apply shared learnings.
Yes. We report to asset managers, operating company leadership, or third-party owners depending on structure. Property-level reporting for on-site teams, portfolio-level reporting for leadership. Monthly business reviews as standard.
Yes, across all segments. Each has distinct marketing requirements — student needs calendar-based pre-leasing, senior needs age-targeted messaging and referral strategy, affordable has compliance restrictions. We run all four.
We’re a strong fit for operators with 5–200 properties — the sweet spot where the best multifamily marketing agency model pays off. Under 5, a boutique single-property shop is often fine; over 200, work usually splits across internal teams and vendors. Our sweet spot is the operator growing from 10 to 50.
We’ll review your portfolio’s occupancy, lead sources, marketing spend, and vendor mix. Deliver an honest recommendation on what to keep and what to change.
Or call us directly: (425) 954-3452
