Exclusive leads are only sent to you, so the homeowner works exclusively with you. Shared leads go to 2–5 competitors. Exclusive leads convert higher (25%+) because the homeowner isn’t comparing with competitors.

It varies. Emergency repairs convert in days. Roof replacement or insurance claims take 1–4 weeks (estimate → insurance → approval → scheduling). We track conversion timelines by lead type to forecast pipeline accurately.

In competitive markets, Google Ads (search) converts fastest because intent is explicit. In less competitive markets, geotargeted social ads deliver strong results. We test both and scale what works.

We screen for: real phone numbers, realistic project descriptions, qualified timeline, genuine intent. We disqualify tire-kickers and focus on people ready to hire. Quality matters more than volume.

Absolutely. SEO provides steady long-term leads; lead gen fills gaps and smooths seasonal dips. Together, they create a predictable pipeline. Many roofers do both.