Free marketing audit for your business. No commitment.
- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
Fill every chair with qualified new patients, predictably, with PPC for dentists built to convert.
Every empty appointment slot is lost revenue. Most dental practices rely on insurance referrals and word-of-mouth, leaving chairs unfilled during slow periods.
Dental lead generation smooths this out: a pipeline of qualified prospects means you know what’s coming and can plan ahead.
Your competitors already run PPC for dentists and social campaigns that intercept patients before they find you. Without a lead generation system, growth stays capped by referrals.
PPC marketing for dentists targeting patients searching for dental procedures
Facebook marketing for dentists reaching ideal patient demographics
Landing pages that convert
Integration to reduce friction
Tracking and ROI reporting
A clear, structured process so you always know what’s happening and what’s next.
Audit your current patient acquisition channels, costs, and highest-value procedures.
Google Ads and social campaigns targeting patients searching for dental services.
Campaigns go live. We optimize daily for booked appointments, not just clicks.
Focus budget on implants, Invisalign, and cosmetic procedures with highest lifetime value.
Every feature serves one purpose: driving real results for your business.
Pay per click for dentists, PPC campaigns targeting patients searching for dental procedures right now.
Procedure-specific pages designed to convert ad traffic into booked patients.
Facebook and Instagram campaigns targeting ideal patient demographics.
Dental lead generation is about more than clicks, it’s about booked, high-value patients. We build campaigns around the treatments that grow your practice, from implants to teeth whitening, then back them with high-quality content and landing pages tuned for strong conversion rates.
We connect the channels that actually fill chairs: local search, dental SEO, paid ads, and a patient-review strategy that turns happy patients into your best marketing. Every lead is tracked, so you see real cost per new patient, not vanity metrics.
Whether you’re a solo practice or a growing group, we tailor the mix to your goals and market, building a predictable pipeline of patients who are ready to book.
Services that pair well with dental lead generation.
Dental lead generation is usually described as advertising. Advertising is one of five stages, and the stage that leaks is rarely the one practices spend more on.
Nothing in a marketing budget produces a better return than answering the phone. A new patient enquiry is comparing two or three practices in the same hour, and the practice that picks up is usually the one that books them, whatever the ad spend on either side.
Two questions worth asking this week. How many calls went unanswered during lunch and after five, and what happens to a form submitted on a Friday evening. If nobody knows, that is the finding, and it is cheaper to fix than any campaign change.
Not everything is worth a campaign. The ones that repay advertising have high value, clear intent, and a decision made quickly enough that a click can be traced to a booking.
| Procedure | Intent when they search | Why it works, or does not |
|---|---|---|
| Emergency and same-day | Immediate, low comparison | Highest urgency, books fastest, and the searcher rarely shops around |
| Implants | Researched, high value, slow | Worth the most per case, but expect a longer path from click to chair |
| Invisalign and orthodontics | Comparison heavy, price sensitive | Works when the page answers cost and timeline honestly |
| Cosmetic and whitening | Discretionary, seasonal | Responds to timing and offers more than to steady spend |
| Cleanings and checkups | Low value per booking | Rarely worth paid clicks; this is what SEO and recall should carry |
They answer different questions. Lead generation answers how the practice fills chairs this month. SEO answers how it stops needing to spend as much to do that.
| Dental lead generation | Dental SEO | |
|---|---|---|
| First patients | Days | Weeks to months |
| Cost behavior | Rises with competition, stops when you stop | Fixed monthly, cost per patient falls as rankings hold |
| Best for | Empty chairs now, a new treatment, a new location | Reducing dependence on paid over time |
| What you own | The landing pages and the tracking | The pages, the rankings and the profile |
Most practices should run both, with the paid spend coming down as the organic side matures. The SEO half is covered on the dental SEO page.
| What | How pricing works | Terms |
|---|---|---|
| Website design and build | Scoped to your project | One time, scope dependent |
| SEO | Scoped to your goals | Month to month, no long contract |
| Growth engagement | Scoped to your goals | SEO, content and paid together |
Our fees are above, month to month with no long contract, and ad spend is paid directly to the platform rather than through us. The number that should drive the budget is not a percentage rule: work backwards from what a new patient is worth to your practice over a year and what share of enquiries you convert, and you will know what you can afford to pay for one.
Most practices see new patient inquiries within the first week of launching campaigns. Meaningful volume and optimization takes 30-60 days.
Most dental lead generation runs between $1,000 and $4,000 per month depending on how many new patients you want and your market. Kihan Marketing ties it to booked appointments, not just form fills. See our pricing page.
Dental SEO earns you rankings over time. Dental lead generation is the full system, SEO plus a converting website, local ads, and follow-up, built to turn searches into booked patients faster.
The whole system that turns someone searching for a dentist into a booked appointment: the ad or listing they find, the page they land on, the form or call, how fast the practice responds, and the record of which channel produced the patient.
Work backwards from what a new patient is worth over a year and what share of enquiries you convert. That tells you what you can afford to pay for an enquiry, which is a better basis for a budget than a percentage of revenue.
Usually response time. A new patient enquiry is comparing practices within the hour. Check how many calls go unanswered at lunch and after five, and what happens to a form submitted on a Friday evening.
No. Emergency and high-value treatments repay paid clicks. Routine cleanings rarely do, because the value per booking is too low to support the cost per click; those are better served by SEO and by recalling existing patients.
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A custom strategy and design built to rank and convert.
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