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Social Media Advertising

Targeted social media advertising that drives real leads, not just likes.

SOCIAL MEDIA ADVERTISING THAT DRIVES REAL LEADS AND REVENUE

The Problem: Wasting Money on Social Ads

You’ve boosted posts and run campaigns, but the leads are unqualified or nonexistent. That’s the difference between dabbling and real social media advertising: without proper targeting, creative testing, and conversion optimization, social ads burn money and deliver likes instead of leads.

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Performance-Driven Ad Management

Unlike most online ad companies, we build, test, and optimize social network advertising that generates qualified leads at a profitable cost per acquisition across Facebook, Instagram, and LinkedIn.

How We Run Profitable Social Ads

Bright blue five-armed starfish illustration against a transparent background.
Bright blue five-armed starfish illustration against a transparent background.

A clear, structured process so you always know what’s happening and what’s next.

Audience Research

Define your ideal customer profiles and build targeted audiences on each platform.

Creative & Copy

Ad creatives, copy variations, and landing pages designed to convert.

Launch & Test

A/B test audiences, creatives, and placements. Kill losers, scale winners.

Optimize & Scale

Daily optimization based on cost per lead, ROAS, and conversion data..

Social Media Advertising Services

Every feature serves one purpose: driving real results for your business.

Facebook Ads

Lead generation, retargeting, and lookalike campaigns on Facebook.

Instagram Ads

Visual-first campaigns: stories, reels, and carousel ads that convert.

LinkedIn Ads

B2B lead generation targeting by job title, company, and industry.

Audience Targeting

Custom audiences, lookalikes, and interest-based targeting, precision over guesswork.

Retargeting

Re-engage website visitors and warm audiences across all platforms.

Performance Reporting

Cost per lead, ROAS, and conversion tracking across all campaigns.

Related Services

Services that pair well with social media advertising.

Results Across Industries

Measured results from client work in roofing, med spas, real estate and property management:

Frequently Asked Questions

It depends on your audience. Facebook and Instagram work for most B2C businesses. LinkedIn excels for B2B. We test and optimize for your specific market.

We recommend starting with $1,500-3,000/month in ad spend. This gives enough data to test audiences and optimize within 30 days.

Targeted advertising means showing ads only to the people most likely to buy, by audience, interest, behavior, or lookalike. We measure success by cost per lead, cost per acquisition, ROAS, and conversion rate, tracked from ad click to form submission to sale.

Yes. We design ad graphics, write copy, and build landing pages. We test multiple variations to find top performers.

Boosting a post is the weakest way to advertise your business, basic targeting, optimized for engagement. Real social media advertising uses advanced targeting, conversion optimization, and A/B testing to drive leads, not likes.

Stop Wasting Ad Spend on the Wrong Audience

Targeted social ads reach buyers ready to act. Get a free audit and we will show you exactly where your ad budget should go.

Or call us directly: (425) 954-3452

EXCELLENT

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What is social media advertising and how does it work?

Social media advertising is paid promotion on platforms like Facebook, Instagram, LinkedIn, and TikTok, where you target specific audiences and pay for clicks, leads, or impressions. Kihan Marketing, a Seattle based agency serving clients nationwide, builds the audiences, writes the creative, tests variations, and optimizes daily against cost per lead and return on ad spend. Most campaigns start with $1,500 to $3,000 per month in ad spend.

Frequently asked questions

Social media advertising is paid advertising placed on social platforms, including Facebook, Instagram, LinkedIn, and TikTok, that targets people by interest, behavior, job title, location, and past interaction with your business. Unlike organic posting, it reaches people who do not follow you yet. You control the budget, the audience, and the offer, and you pay per click, impression, or result.

A campaign runs in four phases: audience research, creative and copy, launch and test, then optimize and scale. Kihan Marketing defines your ideal customer profile, builds targeted and lookalike audiences on each platform, designs ad creative and conversion focused landing pages, A/B tests audiences and placements, then adjusts bids and budgets daily based on cost per lead and return on ad spend.

Most businesses should plan on $1,500 to $3,000 per month in ad spend to gather enough data for reliable optimization, plus a management fee. At Kihan Marketing, growth packages are scoped to your goals and SEO is scoped to your goals. Engagements are month to month with no long term contract, and every project begins with a free proposal.

Paid social usually produces click and lead data within the first week, but the first two to four weeks are a testing period while audiences, creative, and placements are compared. Meaningful cost per lead improvements typically follow once enough conversions accumulate. Paid social moves faster than organic search, where SEO typically shows traction in 60 to 90 days.

Choose a social media marketing agency that reports on business outcomes such as cost per lead and return on ad spend, not just reach and engagement. Ask who writes the creative, how often campaigns are optimized, whether you keep ownership of the ad accounts and pixels, and whether the contract locks you in. Kihan Marketing works month to month.

Kihan Marketing manages paid social as a performance channel rather than a posting service, optimizing daily against cost per lead, return on ad spend, and tracked conversions. The team also builds the landing pages the ads point to, so traffic and destination are designed together. Engagements are month to month, and every project starts with a free proposal.

Yes, social media advertising suits small businesses because you set the daily budget and can start small, then scale only what produces leads. It works best when you have a clear offer, a landing page built to convert, and conversion tracking in place. Without those, spend gets consumed by clicks that never become inquiries.

Pick the platform where your buyers already are. Facebook and Instagram fit consumer services, local businesses, and visual products. LinkedIn fits B2B, where targeting by job title, company size, and industry matters most. TikTok fits younger audiences and short video creative. Kihan Marketing also runs Google Ads and PPC, and often pairs paid social with retargeting.

Get your free proposal

Tell us about your project and we will be in touch within one business day.

Ready to grow?

Three simple steps from first hello to real results.

1. Contact us

Fill out the form and tell us about your goals.

2. We build your plan

A custom strategy and design built to rank and convert.

3. You get results

Launch, then measurable growth month over month.