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- (425) 954-3452
- info@kihanmarketing.com
- Seattle, WA | Serving Nationwide
White label local SEO delivered under your brand: audits, on-page, GBP, and reporting your client never sees our name on. Pricing and process, in the open.
Google is explicit about this: the three factors Google uses to rank local results are relevance, distance and prominence. Everything below works on the two you can actually move.
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White label SEO is search work one agency performs and another agency sells under its own brand. The reseller keeps the client relationship, pricing, and reporting cover; the provider does the audits, on-page work, Google Business Profile management, content, and technical fixes. Kihan Marketing's white label local SEO runs from $1,500 per month per client site, month to month, with deliverables shipped in your template and no contact with your client unless you invite it.
White label SEO is a production arrangement. You sell the engagement, own the client relationship, and set the price. A second team does the work and hands it back unbranded, so what reaches your client carries your logo, your domain, and your account manager’s name. Nothing identifies the provider unless you choose to introduce them.
The distinction that matters is between white label and referral. In a referral, you pass the client on and take a finder’s fee once. In a white label arrangement, the client stays yours, bills through you, and renews with you. That difference compounds: an agency that resells three retainers keeps three recurring relationships instead of three one-time cheques.
The arrangement fails in one predictable way. Agencies treat it as a way to sell something they do not understand, then cannot answer a client’s question without a two-day delay while they ask the provider. If you sell SEO, you need enough fluency to hold the strategy conversation yourself. The production can be someone else’s; the judgment cannot.
Local SEO is the most reliable white label service to sell because the deliverables are concrete and the results are legible. A client can see their own Google Business Profile improve. They can watch a map pack position move. They can count the calls. Compare that with a national content program where the honest answer to “is it working” is “ask me in eight months”, and the difference in renewal rate explains itself.
The work is also standardisable without being generic. Every local engagement runs through the same spine: fix what is technically broken, claim and complete the Google Business Profile, build service and city pages that match how people actually search, earn citations from sources that matter in that industry, then keep publishing. The specifics change by market; the sequence does not.
For a web design shop, this is the natural second product. You already build the site. Local SEO is what makes the site earn its cost, and it turns a one-off project fee into a monthly relationship.
Every engagement starts with a technical audit written as a document you can forward without editing. It covers crawlability, indexation, site speed, internal linking, and the schema the site should be emitting and is not. Where something is broken, it says what to change and why it matters, in language a business owner can follow.
From there the monthly work is on-page optimization against a keyword map we build and share, Google Business Profile management including posts, categories, services, and Q and A, local citation building and cleanup, content briefs your writers can execute or that we write, schema markup, and internal linking as the site grows.
Reporting arrives in your template. If you do not have one, we will build it once and reuse it. It reports rankings, impressions, clicks, calls where call tracking exists, and what changed that month, because a report that lists tasks completed is not a report, it is an invoice with extra steps.
White label local SEO starts at $1,500 per month per client site, billed to you, month to month. There is no minimum number of clients and no annual commitment. You set your own resale price; most agencies mark up somewhere between 40 and 100 percent depending on how much strategy and account management they handle themselves.
The $1,500 figure is the same rate we charge a direct client. We do not discount for volume, and we say so up front, because a provider who quietly cuts quality to fund a reseller discount is a provider who will eventually cost you a client. What you get for that price is the same program, with your name on it.
Web design carries separately, from $5,000, if you want us building the site as well as ranking it. Most agencies keep design in-house and resell only the search work, which is usually the right split.
Ask who does the work. If the answer involves a rotating pool of contractors, the quality will rotate with them. Ask to see a real audit and a real monthly report, with the client details removed. Vague sample documents mean vague real ones.
Ask about link building specifically, and be suspicious of any provider who promises a fixed number of links per month. Links that arrive on a schedule are links that were bought, and they are your client’s risk to carry, not the provider’s.
Ask what happens if the client wants to talk to the person doing the work. A provider who refuses under any circumstances is protecting a process that will not survive scrutiny. A provider who will join a call as your team member, with your email address, understands the arrangement.
If SEO is going to be the core of your agency, hire. The margin you give away to a provider is the margin that would have funded the first strategist, and the institutional knowledge you would have built stays with someone else’s business.
If you have one client asking for SEO and no plan to sell more, a referral is cleaner. You take a fee, they get a direct relationship, and nobody manages a pass-through they will not repeat.
White label earns its keep in the middle case: you have several clients who want search, you intend to keep selling it, and you are not ready to carry a salary against that revenue yet.
White label SEO is search engine optimization performed by one agency and sold by another under its own brand. The reseller owns the client relationship, sets the price, and delivers the reporting; the provider does the audits, on-page work, Google Business Profile management, content, and technical fixes, and stays invisible to the end client.
Kihan Marketing’s white label local SEO starts at $1,500 per month per client site, billed month to month with no annual commitment and no volume discount. That is the same rate a direct client pays. Most reselling agencies mark it up between 40 and 100 percent depending on how much strategy and account management they handle.
No. Audits, reports, and content arrive unbranded or in your template, sent from your domain under your account manager’s name. If you want us on a client call we will join as a member of your team, using your email address, but that only happens if you ask for it.
You can sell it, but you should not sell it blind. Clients ask strategy questions in the middle of meetings, and an agency that has to relay every question to a provider loses credibility fast. Learn enough to hold the conversation; let the production be someone else’s problem.
Expect early technical and indexing movement within weeks, and meaningful traction in 60 to 90 days for most local markets. Competitive metros and legal or medical niches take longer. Any provider quoting a fixed timeline to a specific position is guessing, and you will be the one who has to explain the miss.
Billing is month to month, so you cancel that site and stop paying for it. Everything produced for the account, including the audit, keyword map, content, and reporting template, belongs to you and stays with you.
Kihan Marketing gives you a written scope and price within one business day. No pressure, and nothing to sign to see it.
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