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Hiring a B2B digital marketing agency? See what the service includes, how pricing works, and how to judge quality. SEO from $1,500 per month, month to month.
If you would rather read the primary source, the SEO fundamentals Google publishes cover the same ground.
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A B2B digital marketing agency builds the search visibility, LinkedIn presence, and conversion ready website that long, multi stakeholder sales cycles demand, then reports on pipeline instead of vanity metrics. Typical US retainers run roughly $3,000 to $15,000 per month. Kihan Marketing publishes its starting prices: SEO from $1,500 per month, growth packages from $3,000 per month, websites from $5,000, all month to month with no long term contract.
B2B buying is structurally different from consumer buying. Deals close in months, not minutes, and the decision rarely belongs to one person. Industry research has consistently put the typical B2B buying group at six to ten stakeholders, each doing independent research before anyone fills out a form. A B2B digital marketing agency exists to make sure your company is what that committee finds, and that what they find answers each stakeholder’s specific questions.
In practice that means four connected workstreams: a website that reads like proof rather than a brochure, search visibility for the comparison terms buyers use when they are shortlisting vendors, a LinkedIn presence that keeps you in front of the committee between research sessions, and content built to survive being forwarded to a skeptical CFO. When those four run together, each one compounds the others. When they are split across vendors, they usually fight.
Research popularized by LinkedIn’s own B2B Institute suggests that only a small share of your market, often cited around 5 percent, is actively buying at any given moment. Search is how you win that 5 percent: they are typing comparison and pricing queries this week, and whoever answers them credibly gets on the shortlist. LinkedIn is how you stay in the memory of the other 95 percent, so that when their contract lapses or their current vendor fails, your name is already familiar.
Content is what converts the committee once you are in the room. Your champion needs material they can forward internally without embarrassment. Finance needs ROI framing. Technical evaluators need specifics, not adjectives. A page that tries to say one thing to everyone converts no one, which is why B2B content plans are built around stakeholder roles rather than generic personas. This is also why thin, high volume blogging rarely moves B2B pipeline: five pages that each fully answer one stakeholder’s question outperform fifty that answer none.
The sequencing question
If budget forces a choice, build the search and website foundation first. In-market demand converts now and funds the longer LinkedIn awareness play. Running LinkedIn ads into a weak website just pays to show the committee your weakest asset.
Most agencies price one of four ways: a monthly retainer for ongoing programs, project fees for defined builds, hourly rates for advisory work, or a percentage of ad spend for media management. None of these models is wrong, but the ranges vary enormously and many agencies will not put a number in writing until you have sat through a discovery call. That opacity is a choice, and it tells you something.
The honest market picture: retainers at US agencies commonly land between roughly $3,000 and $15,000 per month depending on scope, hourly rates typically run $100 to $300, and ad management fees often sit around 10 to 20 percent of monthly spend. Project pricing varies too widely to generalize beyond noting that credible B2B website builds rarely come cheap. What you should demand from any agency is the same thing you would demand from any vendor: a written price before you commit.
| Pricing model | Typical range | Best fit |
|---|---|---|
| Monthly retainer | Roughly $3,000 to $15,000 per month at most US agencies | Ongoing SEO, content, and LinkedIn programs |
| Project based | Varies widely by scope; established B2B site builds are rarely under five figures | Website builds and one time campaigns |
| Hourly consulting | Commonly $100 to $300 per hour | Audits, strategy, and advisory work |
| Percent of ad spend | Often 10 to 20 percent of monthly media spend | LinkedIn and Google Ads management |
| Kihan Marketing | SEO from $1,500 per month, growth packages from $3,000 per month, websites from $5,000 | Companies that want published prices and month to month terms |
Published, not quoted
Kihan Marketing publishes its starting prices: Website design is scoped to your project, SEO is scoped to your goals, growth packages are scoped to your goals. Month to month, no long term contract.
Most bad agency engagements were predictable at the proposal stage. The warning signs are consistent: pricing that only exists verbally, reporting samples full of traffic charts with no pipeline column, a 12 month contract presented as non negotiable, and vagueness about who actually does the work after the senior person closes the sale. Run every candidate, including us, through the same checklist.
The honest timeline for B2B SEO: early movement in weeks, meaningful traction in 60 to 90 days. Rankings shift first, qualified traffic follows, and demo or proposal requests follow that. Then your own sales cycle stacks on top, because considered B2B purchases often take three to twelve months from first research to signature. Marketing that starts in January can be working perfectly and still show its first closed revenue in summer. That lag is not failure, it is the shape of B2B, and your reporting should be built around it.
This is exactly why leading indicators matter. In the first 90 days, judge the engagement on rankings movement for commercial terms, growth in qualified traffic, engagement from target accounts, and the volume and quality of demo requests. From there, CRM connected reporting shows opportunities moving through stages, so you can course correct in weeks instead of discovering a problem two quarters late.
A useful filter
Any agency promising page one rankings or a full pipeline in 30 days is describing a timeline B2B buying cycles do not allow. Treat the promise itself as the disqualifier.
Kihan Marketing is a Seattle web development and SEO agency serving B2B companies across the US. Our strongest work happens when web design and SEO run under one roof: the site architecture, page structure, and content are built to rank and convert from day one, instead of one vendor’s build being retrofitted by another vendor’s SEO team six months later. For B2B specifically, that means comparison pages, pricing transparency, and stakeholder specific content are designed in, not bolted on.
The commercial terms are deliberately simple. Website design is scoped to your project. SEO is scoped to your goals. Growth packages are scoped to your goals. Everything is month to month with no long term contract, because we would rather earn the renewal in your pipeline report than in your legal agreement. The honest caveat: if what you mainly need is a large outbound SDR operation or enterprise ABM platform administration, a specialist in those areas may serve you better. Where we win is the search plus website foundation that B2B pipelines actually run on.
Next step
Call (425) 954-3452 or request a free proposal. You will have it within one business day, with pricing in writing before anyone asks you to commit to anything.
Monthly retainers at US agencies commonly run somewhere between roughly $3,000 and $15,000 depending on scope and seniority. Kihan Marketing publishes its starting prices instead of hiding them behind a sales call: SEO is scoped to your goals, growth packages are scoped to your goals, and Website design is scoped to your project, all month to month.
Expect early movement in weeks and meaningful traction in 60 to 90 days on the search side. Your own sales cycle then sits on top of that, so a lead generated in month three may close in month six or nine. Any agency promising a full pipeline in 30 days is describing a timeline B2B buying does not allow.
They do different jobs. Search converts the small slice of your market that is actively comparing options right now. LinkedIn keeps your company in front of the much larger group that is not yet in market, so you are on the shortlist when they are. Most B2B companies should build the search and website foundation first, then layer LinkedIn on top as budget allows.
A B2B marketing agency plans around committees and long cycles: content deep enough for technical evaluators, ROI framing for finance, pipeline reporting instead of traffic screenshots, and attribution that tolerates a six month gap between first visit and closed deal. A general agency optimizing for cheap clicks and fast conversions will misread every one of those signals.
No. Kihan Marketing works month to month with no long term contract. Retention should come from results you can see in your pipeline, not from a clause you signed twelve months ago.
Yes, and it is usually cheaper and faster than splitting them. When the same team designs the site and runs the SEO, the architecture, page structure, and content are built to rank from day one. Retrofitting SEO onto another vendor’s build means paying twice for decisions that should have been made once.
By separating leading indicators from lagging ones. In the first 90 days you should see rankings movement, qualified traffic growth, and demo or proposal requests. After that, reporting ties marketing touches to your CRM so you can watch opportunities move through the pipeline rather than waiting two quarters to know if anything worked.
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