Real Estate Google Ads That Turn Clicks Into Closings

Most agents see leads within the first week of launching campaigns, with consistent, optimized lead flow by month two. Paid ads produce inquiries almost immediately, which is why they suit agents who need pipeline now.

Buyer search (‘homes for sale [city]’), seller search (‘sell my house [city]’), and Performance Max typically perform best. Seller leads carry the highest value; buyer leads carry the volume. We weight budget toward your best price points and neighborhoods.

Home-valuation tools and buyer questionnaires ask qualifying questions before a lead reaches your team, so you spend time on prospects who are actually ready to tour or list, not tire-kickers.

Yes. We run Search for high-intent buyer and seller queries and Performance Max across Google’s full inventory for reach, both feeding one conversion goal so budget follows what actually closes.

We integrate with your CRM and call tracking to follow every lead from first click through showing, listing, and closing, so you see exactly which campaigns and keywords produce commission.

It includes Search campaigns, Performance Max, neighborhood and home-valuation landing pages, buyer and seller lead forms, call tracking, retargeting, and closing attribution, all managed month to month.

It runs in four stages: market analysis, campaign build, launch and qualify, then scale. Kihan Marketing first identifies your best price points and neighborhoods, builds Search and Performance Max campaigns, launches with qualifying lead forms, then scales the price points with the best close rates.

It depends on your markets, how many campaigns you run, and how much custom tracking you need. Rather than quote a number that ignores your situation, we scope the work and send a clear proposal, month to month with no long contract. Your ad spend is always paid directly to Google.

Most agents see leads within the first week of launching paid campaigns, with steady flow by month two. SEO takes longer, which is why a lot of agents run ads for immediate pipeline while organic builds.

Choose one that delivers exclusive leads you own rather than shared portal leads. Ask how they qualify leads before your team gets them, who owns the ad account and landing pages, and whether they track to closings, not just clicks.

Kihan Marketing builds owned campaigns and tracks results through to closings instead of selling shared leads by the batch. The Seattle-based team serves agents and brokerages across the US, month to month, with design, SEO, and Google Ads under one roof.

Yes. A solo agent or small team often sees the clearest gains, because a single focused market and price point is cheaper to target than a broad campaign. Kihan Marketing works month to month, so you can start small.

Neither is better; they solve different problems. Paid ads produce buyer and seller leads almost immediately, which suits agents who need pipeline now. SEO compounds over time. Most agents run both.

The whole path from someone searching for a home or an agent to a signed client: the ad they find, the page they land on, the form or call, how fast you respond, and how it is tracked to a closing.

It depends on your average commission and close rate. Work backwards from what a closing is worth to you rather than from a benchmark: a cost per closing that looks high in dollars can still be a bargain against a five-figure commission.

Usually follow-up speed or qualification. Check how many leads go unanswered outside office hours, and whether the leads arriving are the price point and area you actually want. Both are fixable in your process.

Yes. Fair-housing rules, MLS and brokerage advertising guidelines, and RESPA all apply, and compliance is the brokerage’s obligation. We build campaigns and landing pages that respect fair-housing targeting rules and your brokerage’s disclosure requirements.