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- (425) 954-3452
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- Seattle, WA | Serving Nationwide
Predictable Case Lead Generation for Law Firms
Some months you have more cases than you can handle. Others, the pipeline is dry. Without predictable law firm lead generation, growth planning is impossible and associate utilization suffers. The fix isn’t buying random lawyer leads, it’s a system that produces qualified case inquiries on demand.
We build targeted campaigns that bring qualified case inquiries consistently, focusing on your highest-value practice areas like personal injury, family law, and criminal defense. This is attorney lead generation built around signed cases, not click counts.
Google Ads for lawyers, targeting people actively seeking legal representation
Ads with pay-per-lead pricing
Case evaluation forms that pre-qualify every legal lead before it reaches you
Call tracking and client intake CRM integration for lawyers
Cost per signed case and revenue attribution
A clear, structured process so you always know what’s happening and what’s next.
Identify your highest-value practice areas and ideal case profiles.
Google Ads and LSA campaigns targeting people actively seeking legal help.
Campaigns generate inquiries. Multi-step intake forms pre-qualify leads.
Focus budget on practice areas with highest case values and close rates
Every feature serves one purpose: driving real results for your business.
PPC and law ads targeting people searching for lawyers in your practice areas.
Google-screened attorney leads with pay-per-lead pricing.
Multi-step intake forms that qualify prospects before consultation.
Track every call and form submission to its source campaign.
Re-engage people who visited your site but did not contact you.
Track cost per case, signed clients, and revenue attribution.
Services that pair well with law firm lead generation.
Cost per lead is the number agencies quote. Cost per signed case is the number that decides whether the work pays, and the gap between them is where most legal marketing budgets are won or lost.
The figures below are placeholders to show the shape of the arithmetic. Replace every one with your own before drawing any conclusion.
| Step | Example input | Result |
|---|---|---|
| Spend in a month | $4,000 | |
| Inquiries generated | 40 | Cost per inquiry $100 |
| Inquiries that qualify | 50% | 20 real prospects |
| Of those, retained | 25% | 5 signed cases |
| Cost per signed case | $800 |
Two things this makes obvious. A channel producing cheap inquiries that do not qualify is more expensive than one producing fewer, better ones, and no cost-per-lead report will show you that. And the qualification rate is usually the cheapest number to improve, because it is set by your intake questions and your ad targeting rather than by your budget.
Not every practice area repays paid acquisition. The ones that do share three traits: urgency, a case value high enough to absorb the cost, and a decision made quickly enough to trace a click to a signed matter.
| Practice area | How the prospect arrives | What that means for spend |
|---|---|---|
| Personal injury | Urgent, high intent, shopping several firms in an hour | Highest case values and the most competitive clicks in legal |
| Criminal defense | Immediate, often at night or on a weekend | Works well, but only if someone answers outside office hours |
| Family law | Urgent but emotionally slow, long consideration | Steady demand, and follow-up matters more than first response |
| Estate planning | Planned, unhurried, price aware | Lower urgency, so content and reviews carry more of the work |
| Business and immigration | Researched, referral heavy | Narrower volume, and often better served by search than by ads |
Attorney lead marketplaces sell the same inquiry to several firms. You pay per lead, you compete on who calls back first, and you own nothing when you stop.
| Purchased leads | Leads you generate | |
|---|---|---|
| Exclusivity | Shared with competing firms | The inquiry comes to you alone |
| Speed to first case | Days | Weeks for ads, months for search |
| Cost behavior | Per lead, rising with competition | Falls per case as the channel matures |
| What you own at the end | Nothing | The pages, the tracking, the rankings and the phone number |
| Control over qualification | Little | You set the questions and the filters |
A reasonable position for most firms is both for a period, with purchased volume coming down as the channels you own mature. What is not reasonable is treating a marketplace as a permanent strategy, because the cost per case rises every year that competitors bid against you for the same shared inquiry.
A prospect who submits a form at nine in the evening is contacting two or three other firms in the same sitting. The firm that responds first is very often the firm that signs the matter, whatever either side spent to create the inquiry.
| What | How pricing works | Terms |
|---|---|---|
| Website design and build | Scoped to your project | One time, scope dependent |
| SEO | Scoped to your goals | Month to month, no long contract |
| Growth engagement | Scoped to your goals | SEO, content and paid together |
Our fees are above, month to month with no long contract. Ad spend is paid directly to the platform rather than through us, so you can see exactly what reaches the auction. Work the budget backwards from what a signed matter is worth to your firm and what share of inquiries you retain, and you will know what you can afford to pay for an inquiry.
Most firms see inquiries within the first week of launching campaigns. Consistent, optimized lead flow typically develops by month 2, the kind of predictable legal lead generation you can plan growth around.
Personal injury, family law, criminal defense, and immigration typically perform well, whether that’s lead generation for personal injury lawyers or lead generation for family law. We optimize for your specific practice areas and market.
Multi-step intake forms ask qualifying questions before a prospect reaches your team. This filters out unqualified inquiries (so you get personal injury lawyer leads worth pursuing, not noise) and saves attorney time.
Yes. We manage the full LSA setup, profile optimization, and ongoing management for Google-screened attorney leads. Unlike legal lead generation companies that resell shared leads, we build campaigns that generate exclusive inquiries you own
We integrate with your client intake and CRM software for lawyers to track every case from initial inquiry through signed client and resolution, so you see exactly which campaigns produce revenue.
Law firm lead generation includes Google Ads campaigns, Google Local Service Ads, case evaluation landing pages, multi-step intake forms, call tracking, retargeting, and case value reporting. Kihan Marketing builds these as assets your firm owns, so the inquiries are exclusive to you rather than shared leads resold to competing firms.
It works in four stages: practice analysis, campaign build, launch and qualify, then scale. Kihan Marketing first identifies your highest value practice areas and ideal case profile, builds Google Ads and Local Service Ads campaigns aimed at people actively seeking counsel, launches with pre-qualifying intake forms, then shifts budget toward the practice areas producing the best case value.
Kihan Marketing SEO is scoped to your goals and growth packages are scoped to your goals, with website design scoped to your project. Advertising budget paid directly to Google is separate from management fees. Every engagement is month to month with no long-term contract, and every project starts with a free proposal you can request at (425) 954-3452.
Most firms see inquiries within the first week of launching paid campaigns, and consistent, optimized lead flow typically develops by month two. SEO for lawyers moves more slowly and typically shows traction in 60 to 90 days. Timelines vary by practice area, market competition, and budget, so treat the first month as a calibration period.
Choose a company that delivers exclusive inquiries you own rather than shared leads resold to other firms. Ask how they qualify leads before they reach your intake team, whether they report on cost per signed case instead of cost per click, and whether the agreement is month to month. Kihan Marketing does all three.
Kihan Marketing builds owned campaigns and tracks results through to signed cases instead of selling shared leads by the batch. The Seattle-based team serves law firms across the United States, handles Google Ads, Local Service Ads, SEO, and website development under one roof, and works month to month with no long-term contract. Every engagement begins with a free proposal.
Yes. Solo practitioners and small firms often see the clearest gains because a single focused practice area is cheaper to target than a broad multi-practice campaign. Kihan Marketing typically starts with one high value practice area, proves cost per signed case, then expands. Month to month terms mean a small firm is not locked into a year-long commitment.
Neither is better; they solve different problems. Paid ads and Local Service Ads produce case inquiries almost immediately, which suits firms that need case flow now. SEO for lawyers builds compounding organic visibility and typically shows traction in 60 to 90 days, lowering long term cost per case. Most firms run both, with ads funding growth while SEO matures.
The whole path from someone searching for a lawyer to a signed matter: the ad or listing they find, the page they land on, the form or call, how quickly the firm responds, how the inquiry is qualified, and the record of which channel produced the case.
It depends entirely on what a matter is worth to you. Work backwards from average case value and your retention rate rather than from a benchmark: a cost per case that is excellent for personal injury would be ruinous for a flat-fee estate plan.
Usually response time or qualification. Check how many calls go unanswered outside office hours, and whether the inquiries arriving are the kind of matter you actually want. The second is fixed in targeting, not in intake.
Advertising rules, fee sharing with non-lawyers and referral arrangements vary by state, and compliance is the firm’s obligation. Ask any agency exactly how it is paid, then confirm the structure with your state bar. We build and run campaigns; we are not lawyers and do not advise on professional conduct rules.
See exactly where your case-acquisition budget is being wasted, and how to generate more qualified leads for your attorneys.
Or call us directly: (425) 954-3452
Law firm lead generation is the process of attracting people who need legal help and turning them into qualified case inquiries. Kihan Marketing builds this with Google Ads, Google Local Service Ads, case evaluation landing pages, and multi-step intake forms that pre-qualify every inquiry. Call tracking and CRM integration then connect each lead to signed cases and cost per case.
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Three simple steps from first hello to real results.
Fill out the form and tell us about your goals.
A custom strategy and design built to rank and convert.
Launch, then measurable growth month over month.
