Roofing SEO: What the Numbers Actually Look Like

Most roofing case studies you will read are unfalsifiable. They quote a percentage with no date range, no source, and no client you can go look at. This one names the client, states the window, and shows where the number comes from, which also means it is smaller than the ones you have been shown elsewhere.

The engagement we can actually source

Driftwood Builders Roofing is a residential and commercial roofing contractor in Manchaca, serving the greater Austin area. Kihan Marketing built the website and runs the ongoing SEO program. Here is what changed, measured in Google Search Console over the 90 days to 11 August 2026, compared against the same period in 2025:

• Average Google position moved from 48.3 to 20.4. That is roughly page five to page two.
• Organic clicks rose 25 percent.
• 3,147 keywords now rank in Google's top 10.

You can see the build and the same figures on the Driftwood Builders Roofing project page, and you can visit the live site yourself.

Why we are not showing you a bigger number

A 25 percent lift and a move to position 20 is honest mid-flight progress, not a finished story. We could describe it as a "391 percent improvement in average position" by picking a different denominator, and it would be the same data wearing a better suit. Position 20 still means most searchers do not see you. The work is not done.

If an agency shows you a roofing case study with a 300 percent traffic lift and 47 leads in 90 days, ask three questions: which client, which date range, and measured in what. Search Console is free and belongs to whoever owns the site, so any real number can be shown to you on screen.

What average position actually tells you

Average position is the mean rank of every impression your site earned across every query, so it moves slowly and it is hard to game. It is a better health signal than traffic, because traffic can spike from one irrelevant post while your commercial pages stay buried.

The order things move in is consistent: impressions first, then average position, then clicks, then calls. A roofer watching only the phone will conclude nothing is happening for the first two months while the leading indicators are already moving.

What the work involved

Nothing exotic. A custom website built mobile first and tuned for speed, a page structure where each page answers one job with the next step kept in view, clean headings and URLs so search engines can read the site the way a person does, and a content program covering the services and the service areas that people actually search for.

No paid links, no private blog networks, no AI-generated filler published at volume. Those tactics produce a chart that looks good for two quarters and a penalty risk that outlives the contract.

How long this takes

Traction usually shows in 60 to 90 days, and traction means direction: impressions and average position starting to move. Revenue follows later. Anyone who quotes you a specific ranking by a specific date is describing something no agency controls.

What it costs

Website design and development starts at $5,000. SEO starts at $1,500 per month. The growth engagement, which combines SEO, content and paid campaigns, is $3,000 per month. Every engagement runs month to month with no long contract, so the case for staying has to be made again every month.

How to judge any roofing SEO proposal

• Ask which client each number belongs to, and whether you may see the Search Console screen it came from.
• Ask for the date range and the comparison period. A number without a window is not a measurement.
• Ask what happens to the website and the content if you leave.
• Treat any guaranteed ranking as a reason to walk.

If you want the same reporting applied to your own roofing company, the roofing SEO service page covers what the program includes, or you can request a free audit and we will read your Search Console with you.