Here is the honest version. The same published figure would be wrong in both directions at once. A single location business with one address and one service needs five things done properly and nothing else.
A management company whose every property needs its own indexable page carrying live availability is a different job by an order of magnitude, and it stays a different job no matter how the invoice is worded. An agency that publishes one number for both is either overcharging the first or has no intention of doing the second.
So instead of a number, this page gives you the things that actually move it. Read them, work out which describes you, and the form at the foot will get you a specific answer rather than a brochure.
What actually changes the size of an engagement
Six things, roughly in order of how much they move it.
How many places you need to be found in
One address in one city is the small version. Driftwood Builders Roofing started there and now has pages for more than 40 towns and neighborhoods in Central Texas. A contractor with one address that serves the towns around it competes in a separate local pack for each one, from a single point on the map. Every additional place is another page that has to be worth reading on its own.
How many things need a page of their own
Pacific Crest Real Estate ran a five page website. Every property they manage now has its own page carrying its live availability listing. Nothing about that is a bigger version of a five page site; it is a production system, and building one costs what building one costs.
Whether the site can carry the work at all
Some sites need the work done on them. Others need rebuilding before any of it will hold. That is the single biggest fork on this list, and it is usually obvious within an hour of looking.
Which of the two ranking systems is broken
Organic ranks pages, the map pack ranks business entities, and they respond to different work. A business that ranks on page one and is missing from the three map results above it does not need more content. Fixing the wrong one of the two is the most common way marketing money gets spent to no effect.
Whether software is in the way
When availability lives inside a listing widget it is accurate and invisible to search at the same time. Solving that meant writing against the AppFolio API rather than installing something, and work like that is scoped as engineering because that is what it is.
Whether there is a date on it
A lease-up runs on a clock, and so does a launch. A fixed date changes sequencing and what can sensibly be attempted, which changes the shape of the engagement more than people expect.
What decides your Google Ads management cost
For a small business, the first thing to know about paying someone to run Google Ads is that it involves two separate costs, and only one of them is ours.
The ad budget and the management are two different things
The ad budget is what Google charges for the clicks. It goes directly to Google rather than through us, so what the clicks cost is always there to see in the account itself. The management is the work of running that account: deciding what the budget is spent on, and keeping it from being spent on the wrong things.
That work covers campaign structure, keywords and negative keywords, ad copy, bidding, conversion tracking, and making sure each ad lands on a page about the thing the person searched for. It also covers the settings nobody looks at again once a campaign is live. On the Cryo Sanctuary account, search partners delivered clicks at nearly twice the average cost per click, for traffic that isn't on Google. Finding that is part of the job.
What makes a Google Ads engagement bigger or smaller
How many campaigns, and how many locations
One service in one town is one set of campaigns. A contractor serving eight towns, or a company advertising several services, needs ad groups, negative keywords and landing pages for each of them.
Which kinds of campaign the account runs
Search campaigns are built keyword by keyword. Performance Max hands much of the targeting to Google and only works as well as the conversion data it is given. Local Services Ads are paid per lead and depend on a properly maintained Google Business Profile. An account running more than one of these is more work than one running search alone.
Whether the landing pages exist
An ad pointed at a homepage wastes the click. If each campaign needs its own page, building those pages is part of the scope, and because we build sites as well, the ad and the page get fixed together.
Whether tracking works
Conversion tracking that fires on a page view means the account is optimizing toward nothing. Tracked phone numbers per campaign show which ads make the phone ring. Setting either up, or repairing it, comes before any budget goes out.
Whether there is an account already
An existing account has history to read and usually settings to undo. A business that has never run paid ads starts small, on one platform, with tracking checked first.
How often you want to see the numbers
The figure worth reporting is what one qualified lead costs and whether it is going down. How often that report comes, and how much detail sits behind it, is part of the scope too.
Questions worth asking any agency about Google Ads
Whoever you hire, these questions tell you more than the fee does.
Where does the ad spend go?
Straight to Google, or through the agency?
How is the management fee worked out?
A flat fee, a share of the ad spend, or something else, and what happens to it when the budget changes?
Who owns the Google Ads account?
And its history, if you stop working together?
What counts as a conversion?
A form sent or a call made, or just a page view?
Where will the ads land?
And who fixes the page if people click and do not get in touch?
What number does the report lead with?
If it is clicks or impressions rather than cost per qualified lead, ask why.
How we run Google Ads and paid social, with the results from two client accounts, is on the Google Ads management page. For a scope on yours, use the form below and put Google Ads in what you are looking for, with how many locations you serve and whether an account already exists.
What happens before anyone quotes anything
The quote comes after the look, not before it.
We read what you already rank for
Your Search Console, not a crawler report. It says which positions are close enough to move and which are not worth chasing this year.
We look at the profile and the site separately
Because they are separate systems, and the answer to "why is the phone not ringing" is usually in one of them and not the other.
We say which of the two is the problem
In plain terms, before any scope is written. If the honest answer is that the work you are asking for is not the work you need, that gets said.
Then the scope, and then the number
Written against the specific things found in the first three steps, so you can see what each part is for.
If it turns out not to be a fit, that gets said too. There are verticals where we have first hand client history and verticals where the capability exists without a client behind it, and that distinction is on the about page rather than hidden.
What this page will not do
It will not give you a starting figure to anchor on, and it will not give you a package tier to pick from. Both would be a guess dressed as a price, and the guess would be wrong more often than it was right.
What it will do is answer specifically. Fill in the form below with what you are looking for, how big it is and when you need it. The reply offers a time for a free 30-minute strategy call; after that comes the free audit described above, and only then a scope and a price.
Call (425) 954-3452 or email info@kihanmarketing.com if you would rather start there.
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What clients say
Nicholas Riley
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Kiran and his team are simply fantastic! I've worked with 16 different third party marketing teams and they are by far the best. They are incredibly smart, responsive and an overall pleasure to work with. Since working with them over the last 2 months my ask of them constantly changes and their ability to quickly adapt and figure out new ways to quickly add value is incredibly impressive. I can't recommend Kiran and his team enough and will continue to work with them for the foreseeable future!
Reika
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Kihan Marketing is a fantastic team to work with, friendly, professional, and highly responsive. They are highly responsive and quick to take action, ensuring projects move forward efficiently. Despite working in a fast-paced environment, they remain professional, organized, and attentive to detail. Their dedication really show in the quality of their work, and they consistently deliver results while maintaining clear communication. Highly recommended!
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Island Dreams Realty
Kihan Marketing Organization is friendly, professional, and very responsive. Kiran and his team move quickly, communicate clearly, and deliver high-quality work in both website development and social media marketing. They stay organized, pay attention to detail, and make the whole process smooth and efficient. Highly recommended for anyone looking to grow your online presence!
Watcharaponne Chaiyadee
Samui Elegance Real Estate
I highly recommend Kihan Marketing. Kiran is an incredibly talented, skilled, and thoughtful web designer. What impressed us most was that he didn't simply build a website, he took the time to truly understand our business, our vision, and the local Koh Samui real estate market. Throughout the process, Kiran provided valuable advice and creative ideas that helped shape the brand and support the growth of our business. His attention to detail and understanding of what makes a business unique resulted in a website that feels truly personal to our brand. He created the beautiful website for Samui Elegance Real Estate. It represents the elegance, professionalism, and identity of our business beautifully. Thank you, Kiran and Kihan Marketing, for bringing our vision to life. Highly recommended!
Listya
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Working together felt very collaborative and aligned. Communication flowed easily, tasks were well-organized, and we shared the same attention to detail throughout the process. It genuinely felt like working as one team.
San Innovation
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Kihan Marketing Organization has been great to work with. The team is professional, responsive, and focused on delivering real results. I'm very satisfied with their service and would highly recommend them.
vittoria garrafa
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Very fast and professional. I love working with Kihan Marketing. Definitely recommended
Wei Landgraf
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I can't recommend Kihan Marketing highly enough. Kiran and his team truly went above and beyond in helping me with both my social media and my website, and the results speak for themselves.
Shelley Stroeve
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I recently worked with Kihan Marketing to design my new website, and I couldn't be more thrilled with the experience. From start to finish, they were incredibly responsive, communicative, and attentive to every detail.